ASOS have launched their very first Ad Campaign in uniquely trendy style no less, teaming up with the excruciatingly hip & multi-talented portrait, interiors, illustrator and fashion photographer of the moment 'Todd Selby'.
He is infamous amongst the creative scene in his residing city of New York & throughout the world for creating an "insider’s view of creative individuals in their personal spaces with an artist's eye for detail." His work became so popular he was getting up to 55,000 unique hits a day, which undoubtedly led to collaborations with some of fashions biggest names such as Vogue Paris, Nike, Habitat & of course the most recent being ASOS.
He started his website back in July 2008 & it has grown & grown ever since. You can check out some his inspiring work - including the ASOS Project - at Todd's website www.theselby.com.