Friday, August 27, 2010

When I worked in London I was lucky enough to attend many a press day. I used to love the feeling when first entering the show rooms, full of dummies gloriously clad in the labels exclusive apparel - it gives you a real sense of excitement knowing that you are one of the first lucky few to view the designs up close and personal and also to see the clothes in greater detail than than you would when you see them in a lookbook or on the runway. 

One press day that I had always wanted to go see but never got the chance to was ASOS so I got very excited when I came across this blog with the images of the New In or Coming Soons from the ASOS press day. You're probably thinking that these images were taken just a few days ago but in fact Shini of Park & Cube actually attended this press day a whopping 4 months & 9 days ago. Shini was tortured with an embargo on publishing her pics etcera until this victorious day where she could finally publish & bless the public with these wonderful pics.
So make yourself comfortable, sit back & enjoy the
Awesomeness that is ASOS xoxo

All images courtesy of Park & Cube

1 comment:

  1. asos....i love you :)
    thank you for your sweet comment! love your blog! cu soon! remember you can keep in touch with my blog via bloglovin or facebook!
    xoxo from rome