// ASOS & TODD SELBY \\

ASOS have launched their very first Ad Campaign in uniquely trendy style no less, teaming up with the excruciatingly hip & multi-talented portrait, interiors, illustrator and fashion photographer of the moment 'Todd Selby'.

He is infamous amongst the creative scene in his residing city of New York & throughout the world for creating an "insider’s view of creative individuals in their personal spaces with an artist's eye for detail." His work became so popular he was getting up to 55,000 unique hits a day, which undoubtedly led to collaborations with some of fashions biggest names such as Vogue Paris, Nike, Habitat & of course the most recent being ASOS.

He started his website back in July 2008 & it has grown & grown ever since. You can check out some his inspiring work - including the ASOS Project - at Todd's website www.theselby.com.

// OLIVIA \\

Olivia Palermo @ the Mango Fashion & Music Night in Cafe Reitschule Munich

A classic case of how to make 'HighSTREET' look 'HighEND'.

 Dress: Mango

Shoes: Jimmy Choo

Ring: ASOS

// ASOS A/W 2010/11 PRESS DAY \\

When I worked in London I was lucky enough to attend many a press day. I used to love the feeling when first entering the show rooms, full of dummies gloriously clad in the labels exclusive apparel - it gives you a real sense of excitement knowing that you are one of the first lucky few to view the designs up close and personal and also to see the clothes in greater detail than than you would when you see them in a lookbook or on the runway. 

One press day that I had always wanted to go see but never got the chance to was ASOS so I got very excited when I came across this blog with the images of the New In or Coming Soons from the ASOS press day. You're probably thinking that these images were taken just a few days ago but in fact Shini of Park & Cube actually attended this press day a whopping 4 months & 9 days ago. Shini was tortured with an embargo on publishing her pics etcera until this victorious day where she could finally publish & bless the public with these wonderful pics.
So make yourself comfortable, sit back & enjoy the

Awesomeness that is ASOS xoxo

All images courtesy of Park & Cube